Optimizing Organizational Communication in Improving Government Public Services
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In today's digital era, the demand for quality public services by the community is increasing. Efficient and effective public services are a reflection of good governance. This paper highlights how optimizing organizational communication can improve the quality of government public services. Background of the study : This study is based on the phenomenon of lack of public satisfaction with public services provided by the government. There is a communication gap that causes obstacles in the service process. Theory : By referring to organizational communication theory and public service theory, this study builds a framework for understanding how communication affects the efficiency and effectiveness of public services. Research Method : Qualitative research with a case study approach was conducted by exploring data through in-depth interviews, observations, and documentation studies in several government agencies. Research Results : The results show that structured, transparent, and responsive communication can increase public satisfaction with public services. Optimizing communication through the use of information technology, HR training, and improving organizational culture are the main keys to improving service quality.
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